🚛 Volvo’s Free Load Finder Tool: Game Changer or Gimmick?

by TRUCKERS VA
(UNITED STATES)

Intro – Wait... FREE? From a Truck Manufacturer?

So Volvo Trucks just dropped a free tool called Load Finder, and every driver who's ever deadheaded 300 miles just perked up.

Now before you roll your eyes and say, “Ain’t no such thing as a free load,” this one might actually be worth a closer look. No loyalty programs, no catch (supposedly), and no need to own a Volvo. Yep, they said that out loud.

Let’s break this thing down like a fifth-wheel at a weigh station.

The Breakdown – What is “Load Finder” and Who Can Use It?

Volvo Trucks North America says Load Finder is their answer to two of trucking’s biggest headaches:

Too many empty miles

Too little money

How it works:

You tell the app where you are and what you’re haulin’ (or not)

It shows you a list of loads available in real time

You pick the one that makes the most sense for your route

Simple? Yup.
Fancy? Nope.
Useful? Potentially a big ol’ yes.

Oh — and it’s not just for Volvo owners. Anyone can use it. Even if you’re out here pushin’ a Freightliner with duct tape on the hood and 2 million miles on the dash.

Why This Actually Matters – Empty Miles = Empty Pockets

Here’s the real deal:
Deadheading ain’t just bad for business — it’s soul-crushing. You're burning fuel, wasting hours, and feelin’ like you’re driving for free.

Volvo claims their Load Finder can cut down on all that by filling in the gaps. You know — those sad stretches where you’re just trying to find something before you hit the next terminal.

And let’s be honest: some brokers act like you owe them a favor just to get a backhaul.

This tool flips the script. You see the loads directly. You choose. No middlemen, no shady dispatch games.

Multiple Perspectives – Sounds Great… So What’s the Catch?

Let’s not get too starry-eyed just yet. Some questions we should be asking:

Who's posting these loads? Big shippers or just low-ball brokers?

Are rates transparent or are they playing “Guess That CPM” again?

Will this become a Trojan Horse to funnel folks into Volvo’s other services?

Some drivers say:
🟢 “It’s about time a truck OEM actually helped us find loads.”
🔴 “If it’s free, you’re the product. They’ll use your data.”

Fair points on both sides. But at least Volvo is trying something useful — not just selling chrome packages and pretending it fixes pay rates.

Industry Response – Will Other Truck Makers Follow?

Let’s be real: Volvo just called out every other OEM with this move.

They’re basically saying, “Hey... while Peterbilt’s busy polishing grills, we’re out here solving actual driver problems.”

If this tool gains traction, don’t be surprised if:

Freightliner drops a "Smart Load" AI app

Kenworth offers "TruckerMatch™" with coffee coupons

Tesla Semi creates "AutoLoad" that books freight while you're sleeping 💤

It’s a digital arms race now — and drivers stand to benefit.

Bottom Line – This Might Be the Sneaky Revolution We Needed

You don’t need a Volvo to use Load Finder. You don’t need to pay. And you don’t need to trust your entire business to a broker with no photo on his email signature.

Takeaways:

Give Load Finder a spin if you’re running solo or as a small carrier

Keep expectations low but your curiosity high

It’s better than scrolling DAT at 2am while eating beef jerky in the sleeper

And best of all? It shows that someone in this industry is finally waking up to the struggles real truckers face every single day.

CTA – Ready to Load Smarter, Drive Less Empty?

You don’t get rich deadheading — but you can get smarter.

👉 Check out Load Finder (search in your app store)
👉 Then head over to LifeAsATrucker.com
for real talk on trucking
👉 Want to build your exit plan while still hauling? Visit RetireFromTrucking.com
— before the burnout sneaks up.

Affiliate Disclaimer:
Some links in this post may be affiliate links. I may earn a commission if you use them, at no extra cost to you.