When you are choosing a load to haul there are many things that you should consider. It could vary slightly based on the equipment you are using. For example a bed bugger/household driver might consider things that are irrelevant to a person who pull dry vans.
This page will cover more general ideas.
Looking at the weather for the route is pretty obvious. Don't be eager to go through expected inclement weather. Make sure you are happy with the detention you will receive if you will have to pull over and wait for bad weather to pass over.
In my case, I just rather to avoid load that require me to go through a route where the forecast is certain there will be bad weather.
As stated in the video shorter runs will pay you more per mile than longer runs. So you have to look at the time it will take you to haul the load and compare it to the pay you might be able to achieve multiple shorter loads.
But again, you have other things to take into account as part of the equation as well.
Be aware that there are lanes that have heavy truck freight and others that don't. You need to know that certain times of the year freight to Florida and California pays very well.
Coming out of those areas will pay very poorly for most using a load board.
You have to look at your clock and figure out if the pick and/or deliver times will work with your clock or available hours left.
For example if you had to drive 2 hours today and you have to drive 2 hours to pick up the next load that is only 5 hours away, you might not be able to make delivery unless it is for the next morning after loading and unloading times.
So look at more than the miles and time it takes to run the miles. You still have the 14 hour clock that will get burned up with loading and unloading.
Some deliveries don't have a good direct route from where you are located. A load might be 500 miles and unless you map it out you might assume that you can run it in 8 hours.
However, if more than half of the run is on backroads and thru stop lights it's going to burn up a lot of extra time. So you have to compare the routes to get there when you are choosing a load.
Hopefully you're not running around with less than 400hp but even then you might find it more profitable to run a longer run for less per mile through flatter land than a load that pays more but takes you through the mountains.
Going up hills is burning extra fuel and taking extra time. Also if the route for the heavy road includes a lot of backroads or lights it might not be worth it.
For example Grocer warehouses, some distribution centers and certain other places could just burn all your time up waiting to load and unload.
So do a search for reviews to get intel on what to expect when picking up and delivering at those places.
It might pay a little more to go to these places, but if you are going there say on a Friday morning and when you finish it's after 1pm in a town that typically have light freight available to haul, it could be a bad idea to choose that load.
However, it might make sense to haul the load Monday through Thursdayl